Privacy Policy

BhaktiiSetu is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the rights you have regarding your personal data.

Last Updated: 07 September 2026

1. Scope of this Policy

This Privacy Policy applies to bhaktiisetu.com and all related subdomains, the BhaktiiSetu mobile experience, WhatsApp communications with us, and any other channel through which BhaktiiSetu interacts with you.

It covers how we handle personal data belonging to customers, website visitors, users, and individuals who enquire about our services.

BhaktiiSetu is operated from Kashi / Varanasi, India, and seeks to comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable privacy and data-protection requirements.

2. What Personal Data We Collect

We collect only the information reasonably required to provide our services, process bookings, communicate with you, and operate our business.

Data You Provide to Us

Depending on the service you use, we may collect:

Name, email address, and mobile / WhatsApp number
Country, city, and postal address, particularly for Samagri shipping
Puja-related information, including family names, Gotra, Sankalp details, preferred Pandit Ji, and preferred date and time
Payment information required to process transactions
Messages, photographs, voice notes, documents, or other information you voluntarily send through enquiry forms, WhatsApp, email, or other communication channels
Optional birth details where required for astrological or Muhurat consultations

Payment transactions may be processed by third-party payment providers. We do not store complete card numbers on our servers.

Data Collected Automatically

When you visit or use our website, certain technical information may be collected automatically, including:

Device type and browser information
IP address
Referring page or website
Pages visited and time spent on pages
Scroll and interaction data through standard analytics tools
Approximate location derived from your IP address, generally at country or city level

3. How We Use Your Data

We use your personal data only for legitimate business and service-related purposes, including:

Processing bookings, payments, cancellations, and refunds
Communicating Puja schedules, joining links, recordings, and reminders
Matching you with an appropriate Pandit Ji based on your Sankalp and service requirements
Arranging delivery of Samagri to the address provided by you
Responding to enquiries and providing customer support
Sending newsletters, festival announcements, and service updates where you have subscribed or otherwise permitted such communications
Improving our website, services, and customer experience
Maintaining business and transaction records
Meeting applicable legal, regulatory, accounting, and tax obligations

We do not sell your personal data.

We also do not permit third parties to use your personal data for their own independent marketing purposes unless you have separately provided the required permission.

4. Cookies & Tracking

BhaktiiSetu may use cookies and similar technologies to operate and improve our website.

These may include:

Essential Cookies

Used for essential website functionality, including sessions, security, shopping cart functionality, and other necessary features.

Analytics Cookies

Used to understand website traffic, visitor behaviour, and usage patterns through services such as Google Analytics or similar analytics platforms.

Preference Cookies

Used to remember preferences such as selected city, currency, or other website settings.

You can disable or delete cookies through your browser settings. However, disabling certain cookies may cause some features of the website to function incorrectly.

5. Third Parties We Share With

We may share relevant personal information with trusted service providers where necessary to provide our services or operate our business.

These may include:

Payment gateways such as Razorpay, Stripe, PayPal, or similar providers for processing payments
Shipping and logistics partners for delivery of Samagri
Cloud hosting and technology providers that support our website and systems
Email service providers for transactional communications
WhatsApp / Meta for customer communications where you choose to communicate with us through WhatsApp
Accountants, auditors, and tax advisors where required for business and statutory compliance
Government authorities, law enforcement agencies, or regulators where disclosure is legally required

We expect service providers handling personal data on our behalf to maintain appropriate security and privacy safeguards.

6. Where & How We Store Your Data

Your personal data may be stored on secure cloud infrastructure located in India and, where required, in selected international regions.

We use reasonable technical and organisational safeguards designed to protect personal information, including:

Encryption of data during transmission using TLS
Encryption of stored data where supported by our infrastructure
Restricted access to personal information
Access controls based on business requirements
Two-factor authentication for relevant staff accounts
Security monitoring and appropriate operational safeguards

Access to personal data is limited to authorised personnel and service providers who require it for legitimate business purposes.

7. Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling contractual, accounting, tax, legal, and regulatory obligations.

Our intended retention periods may include:

Booking and payment records: Up to 7 years, where required for tax, accounting, or legal purposes
Enquiries without a booking: Up to 12 months
Marketing subscriptions: Until you unsubscribe or withdraw your permission
Analytics information: Up to 26 months, subject to the settings of the analytics service being used

When personal data is no longer required, we may delete it or anonymise it where appropriate.

Certain information may need to be retained for longer where required by law or necessary to establish, exercise, or defend legal claims.

8. Your Rights

Subject to applicable law, you may have rights regarding your personal data, including:

Access

You may request information about the personal data we hold about you.

Correction

You may ask us to correct inaccurate or incomplete personal information.

Erasure

You may request deletion of your personal data, subject to applicable legal, regulatory, contractual, or legitimate retention requirements.

Withdrawal of Consent

Where processing is based on your consent, you may withdraw that consent.

Nomination

Where applicable under law, you may nominate another individual to exercise your rights in relation to your personal data in the event of death or incapacity.

Grievance Redressal

You may contact our Grievance Officer if you have a concern regarding how your personal data is handled.

To exercise your rights or raise a privacy-related concern, contact:

Email: grievance@bhaktiisetu.com

We aim to respond to valid requests and grievances within the timeframe required by applicable law.

9. Security Measures

We take reasonable measures to protect personal information against unauthorised access, alteration, disclosure, loss, or misuse.

Our safeguards may include:

SSL / TLS encryption for website traffic
Secure payment processing through appropriate payment providers
We do not store complete payment card numbers on our servers
Two-factor authentication for relevant staff accounts
Restricted access to personal information
Security reviews of our website and integrations
Appropriate backup and recovery procedures
An incident-response process for addressing suspected data-security incidents

Where applicable law requires notification of a personal-data breach, we will take the required steps to notify affected individuals and/or relevant authorities within the applicable timeframe.

10. Grievance Officer

For privacy-related questions, concerns, or grievances, you may contact our designated Grievance Officer:

Ms. Anjali Mishra
Grievance Officer — BhaktiiSetu
Kashi Vishwanath
Varanasi – 221001
Uttar Pradesh, India

Email: grievance@bhaktiisetu.com
Phone: +91 77570 57437

We aim to respond to privacy-related grievances within 30 days, or within any other timeframe required by applicable law.

11. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.

The “Last Updated” date at the beginning of this Policy will indicate when the latest version came into effect.

Where appropriate, significant changes may be communicated through email, website notifications, or other suitable communication channels.

This Privacy Policy is governed by the applicable laws of the Republic of India.

If you have any questions about this Privacy Policy or how BhaktiiSetu handles your personal data, please contact our Grievance Officer using the details provided above.